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Video Introduction
Watch author Phyllis Weiss Haserot, President of Practice Development Counsel, discuss this practical guide for marketing your firm. A useful resource for both the marketer and the rainmaker, The Marketer's Handbook of Tips & Checklists provides more than 100 checklists that can be used daily in every phase of marketing planning, client service, business development, the professional selling process, management related to business development, and relationships with inside and outside professionals.