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Video Introduction
Watch author Phyllis Weiss Haserot, President of Practice Development Counsel, discuss this practical guide for marketing your firm. A useful resource for both the marketer and the rainmaker, The Rainmaking Machine: Marketing Planning, Strategies, and Management for Law Firms:

• Demonstrates how to cultivate and nurture client/counsel relationships
• Features behavioral insights that boost business generation results and marketing
• Helps you obtain and retain the best clients for your firm
• Offers insights into how social networking tools can be used for marketing, recruiting, and working collaboratively
• Provides a practical resource for marketers and experienced attorneys as well as those new to the profession