West Salutes Law Librarians
New campaign promotes critical role of law librarians in public and private sectors
EAGAN, Minn., July 28, 2009 – West, the foremost provider of integrated information solutions, software and services to the U.S. legal market, is launching a nation-wide campaign to salute law librarians and the critical role that law librarians play in managing knowledge and information on behalf of the organizations they represent.
The national campaign will be launched at the American Association of Law Libraries (AALL) annual conference in Washington, D.C., on July 27, 2009, at the Washington Convention Center with a tribute event hosted by West.
The campaign will include advertisements placed in national law magazines, newsletters and Web sites frequented by law librarians, and a publicity effort to recognize innovative law librarians who represent the best of what it means to pursue a career as a law librarian. The first ad to break in the campaign features the headline, "Where Resilience and Brilliance Meet. Law Librarians, We Salute You." The full-page print ad will be published in AALL's national publication, AALL Spectrum.
"The work of law librarians can sometimes go unrecognized," said Anne Ellis, West's director of Library Relations. "But the reality is that law librarians are more critical than ever in mining and managing all of the knowledge that the legal profession requires to successfully prosecute, defend or litigate their legal matters."
The campaign was inspired by conversations with West's law librarian customers - representing large, mid-size and small law firms as well as government agencies and law schools.
"Our customers helped us identify this important issue," said Ellis. "Today's law librarians need to be recognized for their abilities to pinpoint knowledge that's essential to effective lawyering from the enormous amount of data and information that's available.
"We believe our campaign is the first and the right step in a process that will help redefine the critical role of law librarians now and into the future."
View a video played last night to kick off the campaign at West's customer recognition event.
Visit
www.legalcurrent.com for additional news from AALL and comments from law librarians at the show.
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About West
Headquartered in Eagan, Minn., West is the foremost provider of integrated information solutions, software and services to the U.S. legal market. West is a business within Thomson Reuters. For more information, please visit the West Web site at
www.west.thomson.com.
About Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minn., Thomson Reuters employs more than 50,000 people in 93 countries. Thomson Reuters shares are listed on the New York Stock Exchange, Toronto Stock Exchange, London Stock Exchange and Nasdaq. For more information, go to
www.thomsonreuters.com.