Advertising as a Branding Tool: Industry Leaders on Catching the Consumer's Attention, Creating Economic and Emotional Value, and Developing Resonating Messages (Inside the Minds)

This title provides an insider's perspective on key strategies for using advertising to lead clients strategically and help them attain market share. It discusses strategies for brainstorming and developing advertising campaigns that gain customer support and loyalty. Topics include connecting with the consumer, targeting the client's audience, measuring consumer opinions and response, and partnering with clients to build creative and attention-getting campaigns.