Advertising and Marketing Law Client Strategies (Inside the Minds)

ISBN-13: 9781596227989

Availability: In Stock

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Brand: Aspatore

Components: 1 Print

Shelf Space: 1 in.

Free Update Period: 90 days

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Book - softbound

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Description

This title provides an authoritative, insider's perspective on best practices for successfully representing clients in advertising and marketing law disputes. It discusses the importance of understanding a client's goals and motivations, establishing a positive client-attorney relationship, implementing a proper strategy, and proactively preventing legal disputes. It offers strategies for hedging risks and avoiding litigation, including developing and implementing a proper compliance program, understanding the Lanham Act, and working with the Federal Trade Commission.