Attracting and Retaining Clients: Leading Lawyers on Marketing a Niche Practice Area, Competing with Larger Firms, and Building a Good Reputation

This title provides perspective on best practices for client development in smaller law firms. It discusses the key issues that come into play when retaining clients, and how to address some of the challenges that arise in attracting blue-chip clients to a niche firm. Advice is offered on understanding the marketplace in order to position the firm to attract new business and the importance of a continued commitment to marketing from all attorneys. Topics include networking, speaking engagements, and preparing a pitch for potential clients.