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Best Practices for Marketing Lawyers: Leading Marketing Executives on Identifying Firm Objectives, Working with Attorneys, and Developing Marketing Campaigns

By Multiple Authors

ISBN-13: 9780314194688

Availability: Out of Stock, More Coming Soon Call 1.800.344.5008 for details.

Product Details »

Brand: Aspatore

Pages: 144

Components: 1 Print

Shelf Space: 2 in.

Free Update Period: 90 days

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Book - softbound

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$100.00

Description

This title provides key strategies for promoting a firm's legal talent and services. Topics include developing growth strategies, stimulating client service, and executing firm objectives. Advice is given on evaluating global competition, maximizing new technologies, and embracing media relations. This book also discusses balancing client/attorney relationships, encouraging business development, promoting legal services, marketing high-profile attorneys, and forecasting industry trends.