Building Customer Relationships through Public Relations: Industry Leaders on Creating a Reputation, Maintaining Your Brand, and Establishing Awareness and Relevance in the Marketplace (Inside the Minds)

This Aspatore title provides an insider's perspective on key public relations strategies that will create a distinct reputation with the consumer in a crowded marketplace. Industry leaders provide an overview of the best practices for creating powerful brands that establish trust and credibility with customers, as well as meeting the demands of employees, investors, and vendors. Topics include understanding your audience, delivering to meet consumer needs, selecting the most appropriate communication channels, benchmarking relationship-building efforts, and developing communications plans for reaching consumers.