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Corporate Counsel's Guide to Advertising Law and Agreements, 2012 ed.

Corporate Counsel's Guide to Advertising Law and Agreements, 2012 ed. New Edition

By Publisher's Editorial Staff
Copyright: 2012
ISBN-13: 9781567891553
Last Updated: 3/8/2012
Availability: Preorder Expected Shipment Date: TBD   Details 
Product Details »
Brand: Business Laws Inc.
Components: 1 CD-ROM 1 Print
Free Update Period: 90 days
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Description

This publication addresses the legally sensitive area of advertising law. It cautions counsel to be sure all advertising receives a careful review before being used, and suggests that this includes not only contracts for the creation of advertising, but also those involved in it's use. This book was prepared specifically for corporate counsel and covers FTC Rules, advertising to children, warranties, advertising on the Internet, privacy, copyrights, trademarks, insurance, and Robinson-Patman Advertising Allowances.

Features

  • Analyzes corporate counsel's role in the company's advertising
  • Comprehensively covers the Federal Trade Commission's Rules on advertising
  • Explores the right of publicity (types of right of publicity claims, types of damages awarded, first amendment defense)
  • Explores trademark issues in advertising
  • Includes a CD-ROM with forms in an ASCII generic text format, for flexible editing

Replacement Pages
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