Greening Your Company: Leading CEOs on Addressing Environmental Challenges, Setting Sustainable Standards, and Measuring ROI for Going Green (Inside the Minds)

This title provides an authoritative, insider's perspective on establishing green practices and policies in order to reduce environmental impact for the benefit of the earth and cut costs for the benefit of the bottom line by implementing eco-conscious initiatives. Featuring CEOs representing companies nationwide, this book provides best practices for creating an environmentally friendly culture, evaluating and embracing sustainable standards, and communicating with the green consumer. Driven by the demand for companies to do their share in conserving the planet's resources and producing as little waste as possible, the authors discuss the importance of incorporating environmental advocacy into company strategy.