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The Law of Merchandise and Character Licensing, 2011-2012 ed.

The Law of Merchandise and Character Licensing, 2011-2012 ed.

By Gregory J. Battersby, Charles W. Grimes
Copyright: 2011
Last Updated: 9/12/2011
Availability: In Stock   Details 
Product Details »
Brand: Clark Boardman Callaghan
Pages: 1588
Components: 2 Print
Shelf Space: 4 in.
Free Update Period: 90 days
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List Price: $922.00
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Description

Reference source for the practicing attorney faced with a problem in merchandising or character licensing. Provides help in analyzing the field, pinpointing problem areas, and understanding how to apply the industry’s most innovative strategies in meeting client goals. Helps maximize profitability and minimize risk with its handling of: state–of–the–art forms and agreements; current industry standards and procedures; information on selecting and evaluating a property; clearing, creating and protecting rights; licensing property to another party; monitoring a property’s use and preventing misuses; enforcing established rights against unlicensed infringers and counterfeiters.

Features

  • Also provides names and addresses of authorized compendium of associates from foreign countries for invaluable legal assistance
  • Appendices provide list of product and services which lend themselves to merchandising and character licensing
  • By Gregory G. Battersby and Charles W. Grimes
  • Loose–leaf binder, two volumes
  • Reference source for the practicing attorney faced with a problem in merchandising or character licensing
  • Sample form agreements found in Appendix C
  • Serves as a primer on intellectual property law
  • Updated annually

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