LinkedIn and Blogs for Lawyers: Building High Value Relationships in a Digital Age

By Adrian Dayton, Amy Knapp

ISBN-13: 9780314607010

Availability: In Stock

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Brand: LegalWorks

Pages: 148

Components: 1 Print

Free Update Period: 90 days

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Book - softbound

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$69.00

Description

LinkedIn and blogs have exploded in popularity over the last few years, due in large part to their power to help professionals identify, qualify, and engage new clients. In this book, Adrian Dayton (author of Social Media for Lawyers: Twitter Edition and weekly columnist for the National Law Journal) and Amy Knapp (managing director of Knapp Marketing, with a dozen years of experience in business consulting to law firms) join forces to create a map for lawyers and law firms to exploit these two powerful tools.

Features

How to create meeting and business development opportunities through LinkedIn
How to design a strategic LinkedIn bio
How to launch a new law blog in just 15 minutes
Nine strategies for effectively repurposing your content
Over 50 ideas for unique blog posts
Success stories from associates to partners who have used LinkedIn and blogs to bring in millions of dollars of legal business