Managing a Public Relations Crisis: Top PR Executives on Crisis Management, Communicating Effectively, and Managing the Media (Inside the Minds)

This title provides an authoritative perspective on key strategies for developing and executing internal and external communications in a public relations crisis. It provides a comprehensive overview of how a public relations crisis evolves and the key steps to take to mitigate negative press. Using hypothetical scenarios and real-world examples, it discusses the importance of crisis planning and support to saving and rebuilding a company's reputation in the marketplace. Topics include preparing a strategic plan in advance, establishing an emergency communications process, and implementing solutions to manage media backlash.