Managing Advertising & Marketing Legal Issues: Leading Lawyers on Preventing Claims, Handling Disputes, and Understanding Recent Trends and Developments (Inside the Minds)

This product provides an authoritative, insider's perspective on common legal issues associated with advertising and marketing campaigns. It guides the reader through the evaluation of a campaign and offer best practices for working with clients, including understanding the client's business goals, managing expectations and timing concerns, and developing an effective and ongoing attorney-client relationship. It discusses addressing intellectual property issues, counseling clients on the legality of sweepstakes and special promotions, avoiding litigation, substantiating claims, and responding to investigations by government agencies.