Opening Statements: Winning in the Beginning by Winning the Beginning, 2011-2012 ed.

This work teaches you what a trial is really about and equips you to take control from the beginning by turning today's multigenerational jury your way, right away. The book is an easy-to-read text on 21st Century advocacy and persuasion with emphasis on winning in the beginning with powerful and persuasive opening statements. Covering the art of story creation and theme building, it teaches everything you need to "jury think" and create an opening statement that persuades a jury to choose your case from the very beginning. The work explains the concepts of predecisional and evidentiary bias, provides critical do's and don'ts, and illustrates the way to deliver jury-oriented openings. Numerous illustrations elaborate on the principles provided.