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The Rainmaking Machine: Marketing Planning, Strategies, and Management...

The Rainmaking Machine: Marketing Planning, Strategies, and Management for Law Firms, 2011 ed.

By Phyllis Weiss Haserot
Copyright: 2011
ISBN-13: 9780314930255
Last Updated: 10/24/2011
Availability: In Stock  
Product Details »
Brand: LegalWorks
Pages: 940
Components: 1 Print
Shelf Space: 1 in.
Free Update Period: 90 days
Shipping: FREE Ground Shipping »
Free ground shipping is available on every in-stock West order shipped within the United States. If you choose this option, your order will generally ship from West within 1-2 business days and arrive within 7-10 days via the carrier that West selects. Past-due accounts and other credit issues may delay your order.
Available Options:
Book - softbound
List Price:
 $300.00
Monthly book pricing (What's This? )
Monthly Book Pricing through the Assured Print Pricing Service allows you to budget your purchase and updates evenly across 12 months. Contract options are for 24 or 36 months and include all updates.

Description

This comprehensive book provides advice on gaining new clients, improving services, and expanding existing business. It is a step-by-step guide for planning, executing, and managing a marketing process designed to help you build your client base. Topics include focusing your marketing efforts; motivating yourself and your partners; how clients choose a firm; creating new services; hiring and maximizing the efforts of marketing professionals; and improving your firm's image through public relations.

Features

  • Demonstrates how to cultivate and nurture client/counsel relationships
  • Features behavioral insights that boost business generation results and marketing
  • Helps you obtain and retain the best clients for your firm
  • Offers insights into how social networking tools can be used for marketing, recruiting, and working collaboratively
  • Provides a practical resource for marketers and experienced attorneys, as well as those new to the profession
  • Provides an easy-to-use reference for marketing and business development
  • Value priced
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