The Role of a CMO at a Law Firm: Leading Marketing Executives on Developing Marketing Campaigns, Maximizing Advertising Dollars, and Improving Client Development Effectiveness

This title provides best practices for successfully marketing lawyers. Topics include developing a successful marketing team, creating a law firm marketing campaign, executing market research, working with law firm partners, and promoting relationships. Advice is offered on establishing benchmarks, developing budgets, identifying growth strategies, maximizing client development, executing firm promotions, embracing public relations and corporate communications, and integrating and monitoring practice group priorities. This book also discusses the importance of establishing a market-driven, client focused, and globally competitive firm.