social.lawyers: Transforming Business Development, 2010 ed.

This book presents information about social technologies, how they impact your practice, and how they affect client interests. The author sets forth in an objective format practical tips and cases regarding online networking, blogging, podcasting, video-casting, and social networks; offers a business approach for leveraging these emerging technologies; and sorts and analyzes conflicting information and opinion about social technologies from websites and blogs. The author also understands what is involved in the process of going to market and has guided attorneys and firms through technology adoption, from fax machines to email, typewriters to laptops, and now to social technologies.